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The web page states the following, "Had my bike serviced here, fantastic job! Having been fobbed off at a large retailer about the capability of my gears, very happy that Newlec have proved this wrong." We saw that the web site stated " Had my winter bike given some serious tlc here, now its better than new, want some good honest service, this is the place! Great service from a great independent bike shop." It also said " Amazingly nice guy really helpful there was no messing about in and out really quick i recomend it to anyone. In-stock at the shop in all colours." The header had Giant Bicycles as the highest ranking optimized keyword. This keyword is followed by Altura clothing, Claud Butler, and Forme Cycles which isn't as urgent as Giant Bicycles.